FURY Labs is the creative incubator behind the most unapologetically bold food brands in the game.

At our core, FURY Labs exists to imagine, design, and launch what’s next — from crave-worthy consumer packaged goods to fast-growing restaurant concepts. We’re not just a food company; we’re a brand studio, a product lab, and a launchpad for innovation built around culture, flavor, and fire.

We incubate ideas that challenge the status quo and then bring them to life at scale — whether that’s a chip on a gas station shelf, a new sauce in your local store, or a late-night food truck turning up the heat.

What We Power:

• FURY Hot Chicken – Our flagship concept: built on street culture, heat, and hustle.
• WANGS by FURY – A wings-first experience made for c-stores, malls, and fast-turn formats.
• HANDS, Honey B, and Honey Smoke – Flavor-forward CPG lines born in the lab and scaled to retail.

We believe great brands are built at the intersection of storytelling, systems, and street credibility. That’s why every concept we develop at FURY Labs is rooted in real-world insights, backed by operational strategy, and infused with the energy of the culture we represent.

Whether it’s developing the next breakout product or shaping long-term brand ecosystems, FURY Labs is where ideas catch fire — and never burn out.

FURY Labs: Built to create. Designed to scale. Fueled by flavor.